With an extensive background in conducting research and understanding a client’s unique needs, I can help ensure a project’s effectiveness while maximizing audience engagement.

A website or application will fail if its user interface is needlessly complicated or fails to conform to modern patterns. Similarly, its success will be equally dependent on whether the experience truly takes into account the users’ goals and other needs. This field helps structure the questions that need to be asked and the planning steps that must occur before production begins. Areas of expertise include:

  • Needs assessment
  • UX research
  • Wireframing
  • Hi-fidelity mockups
  • Prototyping
  • A/B testing
  • Human Centered Design
  • Design systems
  • E-commerce

For smaller projects it’s common to at least have a detailed outline noting objectives as well as audience/personas. For larger projects additional research methods including small Loop10 focus groups can be employed. Balsamiq wireframes become the building blocks which then generate more detailed Sketch mockups or interactive Invision prototypes.

Numerous past UI/UX projects are not available to show here, however additional samples may be available by request.